Current:Home > NewsTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -Wealth Legacy Solutions
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
TrendPulse View
Date:2025-03-11 04:45:05
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (59159)
Related
- At site of suspected mass killings, Syrians recall horrors, hope for answers
- Topeka was at the center of Brown v. Board. Decades later, segregation of another sort lingers
- A growing number of Americans are maxed out on credit cards, with Gen Z leading the way
- Now armed with AI, America’s adversaries will try to influence election, security officials warn
- Dick Vitale announces he is cancer free: 'Santa Claus came early'
- Delaware police exchange gunfire with woman in police chase through 2 states that ends in her death
- Missouri lawmakers renew crucial $4B Medicaid tax program
- 5th American tourist arrested at Turks and Caicos airport after ammo allegedly found in luggage
- Why we love Bear Pond Books, a ski town bookstore with a French bulldog 'Staff Pup'
- DeSantis signs Florida bill making climate change a lesser priority and bans offshore wind turbines
Ranking
- Intellectuals vs. The Internet
- Port of New Orleans’ chief resigning amid praise for moves to advance new cargo terminal project
- 'Wicked': Ariana Grande, Cynthia Erivo sing 'Popular' and 'Defying Gravity' in new trailer
- Olivia Rodrigo’s Reaction to Onstage Wardrobe Malfunction Will Have You Saying “Good 4 U”
- What do we know about the mysterious drones reported flying over New Jersey?
- Kansas City Chiefs' Harrison Butker References Taylor Swift in Controversial Commencement Speech
- DeSantis signs Florida bill making climate change a lesser priority and bans offshore wind turbines
- Slovak politicians call for calming of political tensions after shooting of prime minister
Recommendation
Biden administration makes final diplomatic push for stability across a turbulent Mideast
Bumble drops controversial ad poking fun at celibacy, abstinence, issues apology
Sophie Turner Reveals Where She and Ex Joe Jonas Stand After Breakup
“Raise the Age” juvenile justice reforms altered by North Carolina Senate
From family road trips to travel woes: Americans are navigating skyrocketing holiday costs
New York Giants to be featured on new 'Hard Knocks' series
'Flip or Flop' stars Christina Hall and Tarek El Moussa reunite for HGTV show with spouses
Wicked Trailer Sees Ariana Grande and Cynthia Erivo Hitting Their High Notes