Current:Home > InvestBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -Wealth Legacy Solutions
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
Rekubit View
Date:2025-03-11 01:16:15
Beyoncé and ́sCéher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (1)
Related
- Trump wants to turn the clock on daylight saving time
- Jalen Hurts, Eagles host Kirk Cousins, Vikings in prime time again in their home opener
- Ready to test your might? The new Mortal Kombat has arrived
- 'It's not Madden:' Robert Saleh says there's no rush to fill Jets' quarterback room
- A South Texas lawmaker’s 15
- UAW strike could cost US economy billions. Could it also push the nation into a recession?
- Cambodia’s new Prime Minister Hun Manet heads to close ally China for his first official trip abroad
- Republicans raise the specter of widespread COVID-19 mandates, despite no sign of their return
- Spooky or not? Some Choa Chu Kang residents say community garden resembles cemetery
- Mexican congress shown supposed bodies, X-rays, of 'non-human alien corpses' at UFO hearing
Ranking
- Selena Gomez's "Weird Uncles" Steve Martin and Martin Short React to Her Engagement
- Man accused of killing Purdue University dormitory roommate found fit for trial after hospital stay
- Serbia and Kosovo leaders hold long-awaited face-to-face talks as the EU seeks to dial down tensions
- Brian Austin Green Shares How Tough Tori Spelling Is Doing Amid Difficult Chapter
- Taylor Swift makes surprise visit to Kansas City children’s hospital
- NFLPA calls for major change at all stadiums after Aaron Rodgers' injury on turf field
- Tinashe says she tries to forget collaborations with R. Kelly, Chris Brown: 'So embarrassing'
- True-crime junkies can get $2,400 for 24 hours of binge-watching in MagellanTV contest
Recommendation
Intellectuals vs. The Internet
'The biggest story in sports:' Colorado chancellor talks Deion Sanders, league realignment
Loudspeaker message outside NYC migrant shelter warns new arrivals they are ‘not safe here’
Jill Duggar Dillard says family's strict rules, alleged deception led to estrangement
Military service academies see drop in reported sexual assaults after alarming surge
California bill would lift pay for fast-food workers to $20 an hour
How they got him: Escaped murderer Danelo Cavalcante arrested after 2-week pursuit in Pennsylvania
Witnesses say victims of a Hanoi high-rise fire jumped from upper stories to escape the blaze